
Waterproof shell jacket logos on DWR-finished fabric
- Challenge
DWR (durable water repellent) finishes are designed to shed everything, including transfer adhesives. Standard transfers peel off shell fabrics within weeks. Yet outdoor brands need a premium brand mark on the chest of the flagship jacket.
- Approach
Low-surface-energy silicone engineered for DWR-coated shells. Pressed at controlled low temperature, 110 to 140 degrees Celsius for 4 to 10 seconds, to avoid damaging the waterproof membrane.
- Result
Bond passes 30+ home wash cycles per ISO 6330 plus internal UV and simulated-container ageing in our in-house QC, without compromising the waterproof rating. Used by premium technical outdoor and alpine brands.






